Marketing Idea #10 - Strange Dogs
With the rise in awareness recently, and always subdued knowledge of dog attacks, there needs for user education to people who are afraid of dogs (previously or a little anxious with the news of stereotypical aggressive dogs attacking).
There's a common approach many people do, is walking towards a dog with their hand out. This is quite a highly dangerous manner to approach a dog, as they work by scent, then sight, then sound, and finally touch.A TV/Radio/Internet campaign to educate people that the best thing to do is stand tall and still, avoid eye contact and let the dog sniff you. When the dog wants to interact with you, it will rub up against you, or give you a nudge or other playful signs. Most dog behaviorist can be used as reference and research for the campaign.
The aim is to stop people being afraid due to not understanding. Potential Clients:Councils, SPCA, Dogsafety.govt.nz Potential Mediums:
TV, Radio, Web, Mail drop
