Marketing Idea #12 - Cops and Robbers
Imagine you're racing around the tarmac, tires squealing, a cop on your tail with lights blazing. Is this a video game ? No. Sounds a bit too cliche ? Sure! But this is the appeal...
Put yourself up against the best on the NZ Police force. Setup on an open race track where you can backtrack on sections of the race track and the goal of the cop is to perform a pit maneuver and spin you 180 degrees to win. Identical cars are setup with bumper sections on the front/back to reduce damage and absorb impact. Cops have cars in the NZ Police force branding, and the "robbers" have cars in Dukes of Hazard or similar stereo-type paint jobs.
This can be used as training for NZ Police in the public eye to demonstrate how safe their apprehension methods are, and lets every person who has the want to see how good they are up against the people in blue. National qualifying events that boil down to a final at a defined race track.
This can become a community fundraising event and a great spectator sport annual event, with sponsorship from a car manufacturer. Potential to become a short life-span TV show or a recruitment drive styled event.
Potential Clients:
NZ Police, Defensive Driver Education (AA), Driver Training Companies (Holden, BMW, etc.)
Potential Mediums:
Interactive
