Marketing Idea #7 - Faux Fundraising
Fundraising takes a special kind of business approach, and even more so, it requires great management and organisation to get it right. Handling those people who cannot make it on the day they've been allocated to collect, and disaster plans for when things go wrong.
By setting up an online real-time strategy game, that simulates the fundraising process in a simpler form so the learning curve is short, but the longitivtiy of the game can have no end.
Basic resource game, you have x amount of people, with x places to collect money over x amount of time to collect the most money. This algorithm can be adjusted through testing to reach a peak and discover the highest score possible.
This game can allow in-game variables, weather, busy times (work start, work end, school start, school end), but by building a well tested algorithm, you can use this to allow the highest amount of money raised to be the same across all scenarios.
An overview of a town map with different sections, school, shopping malls, supermarkets, public transportation areas scattered around the city. The user is then prompted to move sets of people with earning abilities (1 person = $10 per minute, 2 = $18, 3 = $26, etc.) A clock starts showing a day, and proceeds to pass time at a rate, over that time you can see "hot spots", 6am-7am, public transport areas, 7-9am certain high traffic footpaths, 12pm food courts, etc. During the game, the person will have to move people from one place to another, and it's not a case of drag and drop and they instantly move, they will take time to move from one location to another. Over time if larger amounts of people are in a hot spot, their earning power goes up, but if they over populate the hot spot, then earning goes down. Day ends, totals tallied. Each day of the week represents a harder level, with Sunday being the most difficult.
A comical spin can be put on this, if the person zooms into an area, they can see peoples excuses for not donating "Sorry, no money", "My wife has my wallet" etc.
Leaderboard driven, with being able to create fundraising groups so you can have a friends leaderboard, or company leaderboard.
On completion, you can make a statement about "See how hard fundraising is ? You can show your appreciation by donating to <enter fundraising cause>". Potential to flash SMS donation short code, or website to donate.
Potential to make this multiplayer is high, as you could get 2-4 people organising a whole city.
Prospective Clients:
Any fundraising organisation that uses street appeals.
Prospective Mediums:
Web, Interactive
