Marketing Idea #8 - Are you carbon neutral ?
Being carbon neutral is important in a day of spiked oil shortages, carbon emissions, global warming, less waste. This is becoming a percentage of focus for every campaign out there, keeping their product with the icon of being green.
Retailers to register their products with carbon ratings (starting with larger products, then slowly working down to smaller products), and through a Green loyalty scheme, can reward you with points when you buy low rated products. If seems fit, you can reduce points when people buy non-neutral items, but this may have a backwards effect.
With more and more manufacturers having awareness of their emissions and carbon ratings associated to their products, the metadata is there. This could be a great way to help offset the additional pricing for products that strive to be friendly to the environment.
Similar to other loyalty schemes, but one that people would be proud to show off. People who manage to tally themselves as green, could get discounts on related green products. Leaderboard of greenest people/households to win prizes, people who
The potential of collecting data to help follow the trends of eco-friendly purchases would be highly valuable.
Potential Clients:
Retailers
Potential Mediums:
Point of Sale, Web
